Everyone Loves “Heiwaen”: The Secret Behind a Yakiniku Restaurant Loved for Over 60 Years

“Tomorrow, I’m going to Heiwaen.”

The moment you say it out loud, you feel just a little proud. The person you’re talking to can’t help but smile and say, “Nice!” For people who live in Tokachi, Heiwaen is that kind of place. It’s not just a yakiniku restaurant.

Families who want to enjoy delicious yakiniku until they’re full, locals who want to confirm the taste they’ve grown up with, and travelers trying jingisukan for the first time—no matter who you are, it’s a place that makes everyone smile in the same way. That’s Heiwaen.

So why does it capture people’s hearts so completely? Here we’ll introduce the reasons behind its popularity and the best ways to enjoy it, along with key points for ordering from the menu.

What Kind of Place Is Heiwaen?

Founded in 1959 (Showa 34), the yakiniku restaurant “Heiwaen” has been in business for over 60 years without ever taking down its noren. Today, it operates six locations in the Tokachi area and three in Sapporo.

The original main store—Heiwaen’s birthplace—is a five-minute walk from JR Obihiro Station, making it easy for travelers to reach. Its Showa-era retro exterior speaks to the long history of being loved in this town.

What We Love About Heiwaen

1. Outstanding Value for Money

Heiwaen’s greatest appeal is its incredible value. You can enjoy fresh meat, hand-sliced piece by piece, at prices that will genuinely surprise you.

“Want to go for yakiniku today?” “It’s right before payday, but I really want meat.” It’s the kind of place you can visit casually when you feel like that. Here are Heiwaen’s “best-value picks & local favorites.”

Jingisukan Set Meal ¥750 (¥825 with tax)

A beloved classic that could be called Heiwaen’s signature. One serving of jingisukan comes with rice, miso soup (or soup), pickles, and salad. It’s the kind of meal that satisfies both your heart and your stomach. Easy to enjoy, it’s also perfect for a solo lunch.

Jingisukan ¥450 (¥495 with tax) Premium Jingisukan ¥520 (¥572 with tax)

A traditional flagship item that has remained since the founding days. Thanks to strict temperature control and careful prep, there’s none of the distinctive lamb odor—just astonishing tenderness. At this quality, for this price, it’s truly a steal.

Hokkaido Special Sagari ¥820 (¥902 with tax)

In Hokkaido, harami (skirt steak) is called “sagari.” Fresh Tokachi sagari is tender and packed with juices. Give it a quick sear over high heat, and the moment it hits your mouth you’ll likely sigh at the umami. A standard cut that’s especially popular with locals.

Minō ¥420 (¥462 with tax)

A must-try for serious yakiniku fans: domestic minō (first stomach) worthy of Tokachi, Japan’s livestock kingdom. At Heiwaen, they serve the stomach of dairy cattle (Holstein). Because dairy cattle on a grass-based diet have active stomachs, the result is thick, delicious minō. It’s satisfyingly crunchy without being tough, low in gaminess, and easy to eat.

Negi-Shio Kokoro (Beef Heart) ¥380 (¥418 with tax)

Because the heart is muscle, it’s low in fat and quite healthy. Its springy texture and light flavor pair perfectly with the separately served negi-shio topping. Affordable and beloved by repeat customers. Just be careful not to overcook it, or it can become tough.

2. Exquisite Jingisukan with No Odor

What surprises first-time visitors most is how delicious the jingisukan is. “I thought I didn’t like lamb, but it had no odor and I was amazed”—comments like this are far from rare.

Lamb is difficult to handle, and depending on how it’s treated, it can develop an odor. At Heiwaen, in addition to strict temperature control, skilled hands carefully remove excess fat and sinew, achieving tender jingisukan with no odor.

What’s especially noteworthy is Heiwaen’s original way of eating it. When Heiwaen opened in 1959 (Showa 34), jingisukan was typically heated in a pot. Heiwaen proposed a new approach: “yakiniku-style jingisukan” grilled on a wire mesh.

This unique style helped spread jingisukan culture—and in recognition of that contribution, Heiwaen received the “1st Jingisukan Promotion Award” in 2011.

3. A Wide Menu and Fast Service

Heiwaen has been supported for so long for more than just its signature jingisukan. Another big draw is the breadth of the menu—something that never gets old no matter how many times you visit.

Beyond yakiniku, you’ll find a full lineup of cold noodles, kuppa, bibimbap, other rice dishes, noodles, and soups. Half sizes are available too, making it convenient when you want just a little. And they don’t overlook side dishes or desserts, either.

 

Recommended Side Menu

Negi-Muncho ¥250 (¥275 with tax)

Shredded white scallions tossed in a spicy sauce. A true all-rounder: pile it on meat, add it to soup, snack on it as-is, or enjoy it as a perfect drink companion. The customer-friendly ¥250 price is a bonus.

Bibimbap ¥550 (¥605 with tax)

Packed with vegetables—and at this price, it even comes with egg soup. It has enough volume to satisfy on its own. There’s also a half size, making it handy when you want a small rice dish.

Tapioca & Black Sesame Ice Cream ¥420 (¥462 with tax)

A Heiwaen classic dessert. A house-made treat with light coconut milk, black sesame ice cream, and black tapioca pearls. Even when you’re full, it’s somehow easy to finish—perfect after a meal.

Orders are placed via smartphone. Each menu item includes photos, so you can order while checking what it is and how much you’re getting.

Food service is smooth as well. Weekends can be busy, but turnover is quick, and long waits are relatively rare—another reason it’s easy to drop by casually.

The Secret to Its Flavor: The Natural Umami of Meat, Supported by Craftsmanship

Heiwaen’s long-standing popularity isn’t only about price. At its core is a simple wish: “We want our customers to eat delicious yakiniku and leave with a smile.” To make that happen, they obsess over every step—from sourcing to prep to seasoning.

1. Fresh, Safe Meat Delivered from a Hub that Supports Tokachi’s Food Culture

What underpins Heiwaen’s deliciousness is consistently high meat quality. The restaurant works with the “Hokkaido Livestock Corporation Tokachi Plant / Tokachi General Meat Distribution Center” to procure its meat.

The center is a large-scale facility recognized nationwide for supplying safe meat under strict quality control. By sourcing directly from a core facility in Tokachi—one of Japan’s leading food-producing regions—Heiwaen achieves both freshness and safety.

2. Choosing “Hand-Slicing,” Unchanged Since the Founding

At Heiwaen, skilled craftsmen hand-slice the lamb with a knife, piece by piece. Even in today’s increasingly mechanized world, this process has remained unchanged since the restaurant first opened.

By cutting while judging the meat’s condition and the direction of the fibers, the meat cooks more evenly and tastes better in texture when you bite into it. They never spare the effort to bring out the meat’s natural umami—that’s Heiwaen’s commitment.

3. “Icchō-zuke”: Seasoning Finished for Each Order

Seasoning is another Heiwaen hallmark. They use a method called “icchō-zuke,” where they blend only the necessary amount of sauce after receiving an order and season the meat on the spot.

Because they don’t pre-make batches, the sauce doesn’t over-penetrate the meat, and it can be served while preserving the meat’s natural aroma and texture. It’s a labor-intensive step, but it directly leads to the delicious fragrance and flavor you notice once it’s grilled.

What to Know Before You Go

Reservations Recommended

Because it’s a popular restaurant, it can get crowded depending on the time. Especially on weekends, holidays, and during evening peak hours, you may have to wait—but making a reservation in advance gives you peace of mind.

Mind Your Clothing

Ventilation is adequate, but some people may find that the signature yakiniku aroma clings easily to clothes. If you’re stopping by mid-sightseeing, choosing clothing that won’t trap odors—or bringing a change of clothes—will keep things comfortable.

Conclusion

Surprising value for money—and the uncompromising care for meat that makes it possible. A pioneer’s history as the originator of “yakiniku-style jingisukan.” And the craftsmanship of hand-slicing and icchō-zuke, unchanged since the founding.

All of these elements overlap, making Heiwaen a proud Tokachi institution.

If you visit Tokachi or Obihiro, be sure to step under that noren at least once. By the time you finish eating, you’ll probably feel a little proud too—and find yourself wanting to tell someone, “I went to Heiwaen.”

【information│Inquiries】

◼︎ Yakiniku Heiwaen Main Store
Address: 1, Odori Minami 12-chome, Obihiro, Hokkaido
TEL: 0155-22-6151
Hours: 11:00–23:00 (L.O. 22:40)
Closed: Thursdays (open if it falls on a national holiday)
Additional closing days may be set during the New Year holidays
Official Website
Official SNS

関連記事

  1. Obihiro’s Pork Cutlet is Unmissable: 9 Best Tonkatsu Spots in the Land of Pork Culture【2025 Edition】

  2. Obihiro Sauna Complete Guide|An Ultimate Sauna Journey in Tokachi, the Sanctuary of Relaxation

  3. February 20–22 | The 7th Tokachi Little Film Festival to Be Held | Obihiro City & Makubetsu Town

  4. 3 Nights 4 Days with Aero K | Enjoy Skiing at Sahoro Resort and Exploring Tokachi from Obihiro

  5. [2025 Edition] Top 10 Lunch Spots in Obihiro — Handpicked by a Gourmet Writer

  6. Beer Festa 2025

Travel Plan Search Usage Guide

Trip Plan

Please select either A or B (mutually exclusive)

ABrowse Recommended Plans

We'll plan the optimal tourist spots and routes based on your purpose!

BSearch by Tourist Spots You Want to Visit

We'll create a plan combining your selected spots with nearby recommended locations.

Who are you traveling with?

Travel Time

 -  - 
Please set return time at least 3 hours after departure time

Accommodation Area *Select only for 1-night stays

Departure Point

Arrival Point

Weather Forecast

Available only for departures within 5 days.

Transportation


If "Prioritize Taxi" is not selected, walking routes will be prioritized for distances within 15 minutes.
Archives